How search engine optimization can help businesses in the long term when done properly

08 Feb

How search engine optimization can help businesses in the long term when done properly

  • February 8, 2019
  • SEO

Digital World is embracing the masses, en masse and 9 out of 10 people know the significance of having a digital footprint. The one is an exception.

New and fairly old enterprises are already riding on the digital train, the old ones are opening-up for digital exposure for their business and increase awareness of their brand.

The digital world is vast, complex, and constantly evolving. Like any other business deal, fetching success on the digital platform needs a well-thought, well-planned strategy. It is not a one-day effort, but a continuous process.

Digital Marketing is divided into 7 categories – SEO, SEM, PPC, Content Marketing, SMM, Affiliate Marketing, and Email Marketing.

In this article, we are going to highlight how SEO (Search Engine Optimization) can help businesses in the long run, provided it is done properly.

SEO stands for Search Engine Optimization. It is a process of gaining search results on search engines. Getting organic result is the primary focus of SEO activity.

For enterprises, developing a strong SEO strategy is a long-term marketing activity that delivers better and desired results. Improvements in the SEO strategy requires investing time with a plan to reach the customers at the right time using the power of search engine optimization.

We have a brief process on an SEO process for reaping long-term benefits.

  • SEO Planning: SEO works best on keywords. Start your SEO exercise with the right set of keywords, add them to a few pages, make sure your website is error-free. This will improve the website ranking on search engines. Consider competitive analysis through keyword difficulty, monthly search volume, website traffic, and backlinks. Without competition analysis, it is difficult to prepare a complete plan for long-term SEO success. The planning phase includes –
  • Site Audit – Technical performance and current SEO status
  • Keyword research
  • Backlink audit
  • Content
  • Competitive analysis
  • SEO goals
  • SEO strategy
  • Creation of Key Performance Indicator
  • SEO Strategy Implementation: The next step is implementing the well-planned SEO strategy. Proper implementation helps optimize your site to through improvisation in the keywords relevant to your business, your overall site health, and the ability for visitors or users to navigate through the information provided on your website. Once search engines understand your business, you should prepare a follow-up strategy to build upon those improvements. The results and corresponding improvements should correlate with your current content creation strategy.
  • Use of analytical tools: Your website has an in-built analytical tool, but most website platforms often lack the depth and breadth required to understand how the website is performing organically. Google Analytics is the right analytical tool for your SEO strategy. It helps track your audience, traffic, and behavior by visitors on your site. It includes metrics such as bounce rate, conversions, page load time and device used by visitors. Additionally, the Search Console is a great tool for structuring your website content data to focus on SEO. It assists you to understand how Google Search sees your site and is important to monitor web traffic, page rank and the content on your site.
  • Keyword analysis: If your SEO planning and implementation are right, you will see irrelevant keywords drop off and relevant keywords start to gain traction. On Google Search Console, the graph will look like an S curve which generally is trending upward. Further, the ranking of relevant keywords will depend on the efforts you put while implementing the SEO strategy, including the product catalog or services offered by your business. Google rewards sites for strong back-links, domain authority and a strong technical health score, so it is critical for you to spend valuable time improving the speed of your site your domain strategy.
  • SEO summary: Once your site starts ranking in the top 10 and it is driving traffic for keywords, it is recommended to review your on-page SEO. A fine follow-up strategy will enable you to access the data you have acquired in the first three months. At this time, it is better to make changes in your content and start linking between pages. Since your site is attracting visitors from different pages make sure user experience and your content, good enough to drive conversions.

At Act Digital, we are active cater to clients from various domains for SEO strategy planning, implementation, review, and analysis. If you have questions about your long-term SEO strategy for your business, call us on 74053-77156.