Vadilal Ice Creams is India’s second-largest ice cream brand. From a humble beginning with a small Vadilal Soda Fountain outlet in Ahmedabad opened in 1926, to a turnover of more than ₹600 crore per annum, Vadilal Ice Creams has crossed several milestones of success in just a few decades. Vadilal Ice Creams has the widest product offerings suited for all tastes, preference, pockets & occasions. Vadilal offers a wide range of Ice Creams, Super Premium Ice Creams, and Frozen Desserts. ‘Freeze the Moment’ was a contest launched by Vadilal Ice Creams which focused on consumers’ nostalgic experiences with their favourite ice-cream brand.
Due to which very few entries were received in the initial days.
The final campaign designed was to write a story or record a video about your nostalgic moments with Vadilal ice-creams and send it along with your picture. The landing page was created and google analytics was setup to check the actual number of entries.