AUDI

Case Studies

AUDI

Marketing Solutions That Work

Audi AG is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi is a member of the Volkswagen Group and has its roots at Ingolstadt, Bavaria, Germany. Audi-branded vehicles are produced in nine production facilities worldwide.

The Challenge

The page of Audi Ahmedabad, Surat, Rajkot & Baroda, which covers entire Gujarat is being taken care by the dealer in Ahmedabad. They had been using the traditional mediums for all kinds of promotional, branding and marketing activities. The major challenge was to shift a part of this towards the digital platform.

Strategy

A very economical plan was devised and submitted to the client to divert to the digital platform. The overall social media plan included strengthening their presence on Facebook, Instagram, Twitter and Youtube. Alongwith a google adwords campaign was also run to acquire the best leads that could be converted to the sales.