10 tips to improve website SEO performance

13 Feb

10 tips to improve website SEO performance

A website bridges the gap between the business and the consumer. Backed with proper, well-planned and strategized SEO, businesses stand to gain at no extra cost.  

SEO makes the site effective, interactive, lead generator, customer-centric, and increases the chances of getting business, from existing customers and prospects.

On the other hand, implementing incomplete and ineffective SEO affects the site’s ranking on search engines and chances of new business is lost.

Did you know 93% of online experiences on the internet begin with a search engine? That’s why it is imperative to work on improving website performance through SEO and better the ranking on search engines. Given below are 10 tips.

  1. Page Loading: Website page loading time is critical. If the page loading is too slow, search engines recognize this which harms the ranking. A slow website also impacts the way visitors engage. 40% of visitors leave the web page if it takes more than 3 seconds to load. So, it is advisable to enhance the loading speed.  
  2. Quality content: To drive more traffic and keep visitors coming back to the website and increase popularity, it is important to update the site with recent, exciting, relevant and high-quality content. It keeps visitors on your page longer and improves dwelling time on the site. Dwelling time is another factor that impacts SEO activity and ranking of the site.
  3. Optimize images: Images are great for a website. They do increase visual interaction, but it is important to optimize them properly to improve your SEO ranking. Images should be in the right format and size. Huge images slow loading time, which affects ranking. Naming the images with keywords helps in SEO activity and improve keyword search.
  4. Keywords, keywords, keywords: Keywords are the soul of SEO, and without proper keyword research, SEO activity is bound to fail. Proper keyword research sets the stage and lays the groundwork for an SEO process. Keywords should be specific to the company/brand and should have an easy, conversational, and not a marketing/advertisement copy.  
  5. Originality matters: When it comes to SEO, originality is extremely important. It refers to duplicate content or placing same text on two different URLs. It should be avoided, always. Publishing articles from other sites can invite copyright infringement, creates duplicity, increasing the chances of ruining site’s search ranking.  
  6. On-site elements: The influence of meta descriptions in the ranking algorithm is fading; however, title tags are still important for SEO purpose. Meta descriptions provide a perfect place for including marketing talent, through compelling copy which can attract clicks from the search results page. Ensure to place title tags and meta descriptions on each page of the site which should be relevant and optimized. Too short or too long titles and descriptions can harm SEO efforts.
  7. Header tags: Proper headings help in improving user experience on the website. They break-up the textual content and make it easier for visitors to read or skim. Plus, headers make the site appealing. A website full of text discourages people from spending a long time on it, resulting in low SEO ranking.
  8. Links: The quantity and quality of inbound links on the website have a significant impact on rankings, the lure of buying links on other sites becomes strong, but buying and selling links is against Google’s Webmaster Guidelines. Using such suspicious or manipulated links, affects the site’s search engine rankings. It is advised to create content that will earn or attract inbound links on its own.
  9. Blogging: Blogs are read even today. Blogging is an outstanding tool to generate leads and engage with visitors on the website. Best part, blogging improves SEO rankings. Generating fresh, updated, and relevant content drives people to the website and gives them a reason to stay on the site. Other elements, such as links and relevant keywords, can also be incorporated into the blogs.
  10. Be natural: Be yourself, be natural with keywords. Never squeeze a keyword or keywords into a sentence. Dense keyword strategy was popular few years ago, but not anymore. Now, it is irrelevant. Focus on creating a content that is valuable for the reader of the visitor on the site. Structure natural sounding sentences, they are good search engines. This helps in improve search rankings and increase the site’s credibility.  

The above simple steps can help improve a website’s SEO performance. Hire an SEO agency or look out for an SEO expert who can assist to improve website search visibility and ranking. SEO is all about improving the experience of visitors and leave them happy.